The Brand

The Line is something different from random souvenirs items. The Line travels across the world to take pictures of cities, and turn them into timeless thin and refined line, which you can collect throughout your trips.

The Line offers innovative aesthetic items, all designed and made in France. The Line is affordable ; it is the perfect gift for any occasion !


The Line starts with a picture of Marseille, taken a morning of 2015. It’s early, the sun is rising behind the hill of Notre Dame de la Garde and draws its shadowy silhouette. The essence of the city is just there, in one single line.

Antoine decides to create an object out of it, which is soon to be very successful in Marseilles and he develops the idea. Now The Line proposes a large range of more than forty cities around the world, and has become a true reference for souvenirs.

Seen on TV

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